Why Chase Freedom Came to Complex
Chase Freedom partnered with Complex to present SummerSlam 2025, creating an immersive fan experience that went beyond a single weekend of wrestling. Chase wanted to connect with a culturally fluent, experience-driven audience that values entertainment, lifestyle, and memorable moments, while amplifying the brand’s unique rewards program in a way that felt organic. Complex, with its authority across pop culture, sports, and lifestyle, was the ideal platform to showcase Chase as a brand that powers unforgettable experiences.

Approach
I developed branded editorial content that highlighted Chase Freedom’s role as the official presenting partner of SummerSlam 2025. The storytelling captured the full spectrum of fan experiences—from Summer Bash in NYC and exclusive Superstore access, to the two-night main card at MetLife Stadium—while emphasizing moments where Chase cardholders got special perks and early access. The content leaned into Complex’s personal, culture-first voice, blending humor, energy, and pop-culture insight to position Chase Freedom as part of the story, not just a sponsor.

Impact

• Positioned Chase Freedom as more than a financial tool—a partner in culturally relevant, memorable experiences.

• Amplified SummerSlam as a multi-day entertainment phenomenon, turning fans into participants rather than spectators.

• Delivered content that felt authentic to Complex’s audience, using storytelling to highlight fan experiences, celebrity appearances, and must-see matches.